New York and SAN DIEGO, April 29, 2014 – Ignite Advisory Group, the industry’s number one provider of Customer Advisory Board services and serving many of the Fortune 500, today announced a new U.S. east coast location for the Customer Advisory Board (CAB) Manager Certification program in Atlanta, Georgia. This program is comprehensive, interactive and the industry’s only CAB Manager Certification program. The 2-day program enables CAB managers to successfully design, manage and optimize a world-class Customer or Partner Advisory Board.

Due to demand from past participants, Ignite Advisory Group is adding a U.S. east coast location in Atlanta in 2014, in addition to the U.S. west coast. Past attendees represent companies that include ABB, Adobe, Aetna, Akamai Technologies, Appirio, ARI (Automotive Resources International), Charles Schwab, Cisco, Dell, Ellie Mae, EMC, Emerson Network Power, GE Software, HID Global, Iron Mountain, Oracle, PHT Corporation, PNC Bank, Rackspace Hosting, Riverbed Technology, Symantec, SunGard Availability Services, Verizon, and VMware.

Each participant receives a CAB Manager Certification program manual describing proven best practices including templates and work flows. Ignite Advisory Group has developed the program from working with hundreds of global Customer Advisory Boards with Fortune 500 and smaller companies.

Topics covered in the CAB Manager Certification program include the following and more:

  • CAB definitions, CAB types and benefits
  • Setting the right CAB objectives
  • Creating relevant ROI metrics
  • Designing a CAB
  • Managing member recruitment
  • Establishing a communication infrastructure
  • Creating an agenda, preparing for a CAB meeting,
  • Facilitating the meeting
  • Optimizing your CAB’s performance.

Eyal Danon, President and CEO of Ignite Advisory Group said: “We have successfully held CAB Manager Certification programs in San Diego and the participants appreciated the comprehensive content and interactive discussions with each other, guest speakers and our company. The CAB Manager Certification program provides a complete blueprint and best practices for Customer or Partner Advisory Boards, whether you are thinking about creating a CAB or already have an established CAB.”

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