Ignite Advisory Group Blog
Groundbreaking Customer Advisory Board Manager Certification Program
by Tatiana Falconi | Aug 20, 2013
Ignite Advisory Group, the industry’s number one provider of customer advisory board services and serving many of the Fortune 500, today announced the most comprehensive and innovative Customer Advisory Board Manager Certification Program worldwide. The program...
Common FAQs
by Tatiana Falconi | Aug 9, 2013
Here are some common Frequently Asked Questions we receive: How can this help sales, if we don't use the CAB as a sales platform? Oddly enough, experience shows that you're likely to improve sales as a result of your Customer Advisory Board activities, but not at your...
Ignite Advisory Group Launches Industry’s Most Comprehensive and Groundbreaking Customer Advisory Board Manager Certification Program
by Ignite Team | Aug 8, 2013
The Program Empowers Professionals With the Knowledge and Skills to Effectively Manage a World-Class Advisory Board
Highlights from the Customer Advisory Board Conference 2013 at Harvard University
by Tatiana Falconi | Aug 1, 2013
Just a quick recap for those who were not able to attend this excellent event, which is the only event dedicated to Customer Advisory Boards worldwide! The day started with David Coates of Iron Mountain, an Ignite Advisory Group client who discussed the branding and...
Why Customer Advisory Boards Fail (Part 2 of 10): Short Term Thinking
by Tatiana Falconi | Jul 24, 2013
Customer Advisory Boards are a long term engagement and initiative for B2B companies. Having a short term perspective with Customer Advisory Boards will damage the quality and impact of the Customer Advisory Board.A well run Customer Advisory Board or Customer...
Why Customer Advisory Boards Fail (Part 1 of 10) [Video Series]
by Tatiana Falconi | Jul 17, 2013
Customer Advisory Boards are an excellent tool for managing your strategic growth. Many times, we don’t hear about why Customer Advisory Boards do not succeed. Watch our video series on the top reasons why Customer Advisory Boards fail. Reason 1 of 10 why Customer...