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Highlights from the Customer Advisory Board Conference 2013 at Harvard University

by Tatiana Falconi | Aug 1, 2013 | Blog, CAB Training

Just a quick recap for those who were not able to attend this excellent event, which is the only event dedicated to Customer Advisory Boards worldwide! The day started with David Coates of Iron Mountain, an Ignite Advisory Group client who discussed the branding and...

Why Customer Advisory Boards Fail (Part 2 of 10): Short Term Thinking

by Tatiana Falconi | Jul 24, 2013 | Blog, Customer Advisory Board Best Practices, Strategy & Design

Customer Advisory Boards are a long term engagement and initiative for B2B companies. Having a short term perspective with Customer Advisory Boards will damage the quality and impact of the Customer Advisory Board.A well run Customer Advisory Board or Customer...

Why Customer Advisory Boards Fail (Part 1 of 10) [Video Series]

by Tatiana Falconi | Jul 17, 2013 | Blog, Strategy & Design

Customer Advisory Boards are an excellent tool for managing your strategic growth. Many times, we don’t hear about why Customer Advisory Boards do not succeed. Watch our video series on the top reasons why Customer Advisory Boards fail. Reason 1 of 10 why Customer...
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