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Dell & Iron Mountain to Speak at CAB Manager Certification Program

by Tatiana Falconi | Sep 17, 2013 | Blog, CAB Training

Ignite Advisory Group, the industry’s number one provider of Customer Advisory Board (CAB) services and serving many of the Fortune 500, today announced special guest speakers for the CAB (Customer Advisory Board Manager) Certification Programhappening November 19-20...

Why Customer Advisory Boards Fail (Part 4 of 10): No Peer Exchange

by Tatiana Falconi | Sep 11, 2013 | Blog, Strategy & Design

One of the top benefits that Customer Advisory Board (CAB) members report out of participation in a Customer Advisory Board is networking and peer exchange. A key building block of managing a Customer Advisory Board is to develop peer exchange among the Customer...

Top 10 Mistakes of Customer Advisory Boards

by Tatiana Falconi | Sep 10, 2013 | Blog, Customer Advisory Board Best Practices

The idea of a Customer Advisory Board has become increasingly popular, especially with technology companies that want to connect to their executive customers and gain market insight and credibility. An advisory board is a team made up of an organization’s most...

Want an engaging Customer Advisory Board meeting agenda? Use personal interviews

by Tatiana Falconi | Sep 9, 2013 | Agenda, Blog

A top challenge customer advisory board program managers experience is how to create an engaging and compelling Customer Advisory Board or Customer Advisory Council meeting agenda–that doesn’t end up being a glorified sales meeting or death by PowerPoint...

Finding the executive commitment sweet spot

by Tatiana Falconi | Sep 7, 2013 | Blog, Strategy & Design

Getting executive commitment is the most important aspect of running a Customer Advisory Board (CAB) or a Customer Advisory Council (CAC).  The key point that we find time and again is finding a direct link between the business objectives of the division, the personal...
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