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CAB Certification Program: Adobe Speaking & Agenda Available!

by Tatiana Falconi | Feb 25, 2014 | Blog, CAB Training

The next Customer Advisory Board (CAB) Manager Certification Program is taking place April 9-10, 2014 in San Diego, CA. Join other practitioners for our comprehensive 2-day program that will give you best practices, knowledge and tools to design, create and manage a...

Customer Advisory Board Manager Certification – New 2014 Dates

by Tatiana Falconi | Jan 24, 2014 | Blog, CAB Training

Become CAB practitioner certified by attending one of our CAB Manager Certification programs this year in San Diego (April 9-10) or Chicago (September). Registration is now open for the April 9-10 program in San Diego,click here. What past participants said about the...

Why CABs Fail (Part 6 of 10): Lack of Creativity and Vision

by Tatiana Falconi | Dec 16, 2013 | Blog, Strategy & Design

Many Customer Advisory Boards (CABs) lack vision and creativity. The vision refers to the joint vision and challenge that you want to solve with your customers. If the vision is relevant and exciting to the CAB members, they will be engaged and involved. Alongside...

Customer Advisory Board Certification Program Recap

by Tatiana Falconi | Dec 9, 2013 | Blog, CAB Training

  The industry’s first CAB (Customer Advisory Board) Manager Certification Program took place November 2013 in San Diego, CA. During two jam-packed days, participants learned actionable knowledge and skills to run a successful Customer Advisory Board from Ignite...

Why CABs Fail (Part 5 of 10): Unrealistic Timing & Expectations

by Tatiana Falconi | Oct 4, 2013 | Blog, Strategy & Design

A top pitfall of creating a Customer Advisory Board is unrealistic timing. Many times, executives don’t realize that the ideal planning time to implement a Customer Advisory Board is 6 to 8 months, leading up to the inaugural face-to-face meeting. Following that first...
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