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2023 Customer Advisory Board.org Conference: Top 5 Topics to Learn

2023 Customer Advisory Board.org Conference: Top 5 Topics to Learn

by Rob Jensen | Jan 25, 2023 | Blog, CAB Conference

After more than two years of the pandemic, our friends over at CustomerAdvisoryBoard.org are re-starting their annual customer advisory board (CAB) conference. Due to ever-evolving guidance, corporate policies, airline SNAFUs and personal comfort levels, this year’s...
Six Tips for Minimizing CAB Content Procrastination

Six Tips for Minimizing CAB Content Procrastination

by Rob Jensen | Oct 26, 2022 | Blog, Meeting Preparation

After over a decade of working with Fortune 500 and leading growth companies, we’ve facilitated hundreds of successful customer advisory board (CAB) meetings. Those companies who invest the time, resources and budget to create a successful CAB program and meetings are...
Top 5 Reasons to Hire a Third-Party Facilitator for Your Next Customer Advisory Board Meeting

Top 5 Reasons to Hire a Third-Party Facilitator for Your Next Customer Advisory Board Meeting

by Rob Jensen | Aug 24, 2022 | Blog, Customer Advisory Board Best Practices, Strategy & Design

So, you’ve established a solid foundation of your customer advisory board (CAB) with a robust CAB charter document. You’ve recruited the right members and have gone through the steps of preparing a customer-focused agenda for your upcoming meeting. Great job! You’ve...
Top Six Costs to Incorporate into your Customer Advisory Board Program Plan

Top Six Costs to Incorporate into your Customer Advisory Board Program Plan

by Rob Jensen | May 25, 2022 | Blog, CAB Training, Customer Advisory Board Best Practices, Customer Advisory Board Member Gifts, Strategy & Design

We are often asked about the costs of starting a customer advisory board (CAB) program. And while these can vary based on your budget, program goals, and company size, the first thing to know about starting a CAB is it doesn’t have to be overly expensive — companies...
Starting (or Improving) a Customer Advisory Board? 5 Reasons to Consider CAB Training

Starting (or Improving) a Customer Advisory Board? 5 Reasons to Consider CAB Training

by Rob Jensen | Apr 13, 2022 | Blog, CAB Training

Companies are eager to re-engage with their customers again after the pandemic. Many are starting—or restarting—a customer advisory board (CAB). Often, such programs are assigned to inexperienced marketing folks who must learn on the job—with your best customers as...
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