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Providing Customer Advisory Board Meeting Presentations: Pros and Cons to Consider

Providing Customer Advisory Board Meeting Presentations: Pros and Cons to Consider

by Rob Jensen | Jan 27, 2021 | Blog, Customer Advisory Board Meeting, Virtual Meeting

We are sometimes asked by our clients whether they should (or shouldn’t) provide their customer advisory board (CAB) members the presentations from their virtual or in-person (remember those?) meetings. While our standard response is to encourage host companies to...
Who from Your Company Should (and Should NOT) Attend Your Next Customer Advisory Board Meeting

Who from Your Company Should (and Should NOT) Attend Your Next Customer Advisory Board Meeting

by Rob Jensen | Feb 26, 2020 | Blog, Customer Advisory Board, Customer Advisory Board Meeting

We are often asked by customer advisory board (CAB) practitioners who from their companies should be invited to attend their initial or next CAB meeting. The question is often a tricky one for CAB managers, who may be getting internal interest in their meetings, and...

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