Ignite Advisory Group Blog
Not a One-Time Event: How to Make Your Customer Advisory Board an Ongoing Program
One of the most important concepts to learn – and communicate to your members and internal executives – is that your customer advisory board (CAB) should not be established as a “one-time” meeting or an “event.” Doing so implies that your program is attempting to...
Customer Advisory Board Members Not Showing Up to Meetings? Top 5 Reasons Why (And What You Can Do About Them)
Well-run customer advisory boards (CABs) usually get a high percentage of member attendees at meetings (either in-person or virtual). And why not – these engagements should offer your members the opportunity to learn about potential solutions to shared challenges,...
In-Person vs. Virtual: 6 Tips for Managing Hybrid Attendance at Customer Advisory Board Meetings
With the Covid pandemic and related variants surging, many companies are struggling with their in-person travel and meeting procedures and policies. While they may desire to get “back to normal” operations to bolster their revenue streams, they are faced with...
Customer Advisory Board Success: Fireside Chat with Banking Veteran Jeff Rankin
When it comes to learning how to run a successful customer advisory board (CAB), it’s always insightful to learn first-hand how some companies are doing it well. I had the pleasure of conducting an informal, “fireside” chat with Jeff Rankin, a former executive of U.S....
Running Effective Customer Advisory Board Internal Stakeholder Meetings: Five Must-Dos
As CAB managers maintain the momentum of the customer advisory board (CAB) programs, one of the key checkpoints on initiative status will be their internal stakeholder meetings. After all, such stakeholders are key to ensuring program success and confirming CAB...
Ignite Introduces the New Virtual Customer Advisory Board Solution
We are delighted to share exciting news: Ignite Advisory Group is proud to announce the new Virtual Customer Advisory Board Solution. During the COVID-19 global pandemic, B2B companies and their CAB management teams have had to adapt and restructure customer advisory...
