Ignite Advisory Group Blog
Why Customer Advisory Boards Fail (Part 4 of 10): No Peer Exchange
One of the top benefits that Customer Advisory Board (CAB) members report out of participation in a Customer Advisory Board is networking and peer exchange. A key building block of managing a Customer Advisory Board is to develop peer exchange among the Customer...
Top 10 Mistakes of Customer Advisory Boards
The idea of a Customer Advisory Board has become increasingly popular, especially with technology companies that want to connect to their executive customers and gain market insight and credibility. An advisory board is a team made up of an organization's most...
Want an engaging Customer Advisory Board meeting agenda? Use personal interviews
A top challenge customer advisory board program managers experience is how to create an engaging and compelling Customer Advisory Board or Customer Advisory Council meeting agenda--that doesn't end up being a glorified sales meeting or death by PowerPoint with your...
Tips for Recruiting Customer Advisory Board Members
The lifeblood of your customer advisory board is the group of strategic customers you have sitting on it. Therefore, it is imperative you have a sound strategy for bringing the best customers onto your board. By "best" I don't necessarily mean the customers that spend...
Finding the executive commitment sweet spot
Getting executive commitment is the most important aspect of running a Customer Advisory Board (CAB) or a Customer Advisory Council (CAC). The key point that we find time and again is finding a direct link between the business objectives of the division, the personal...
What is a Customer Advisory Board?
A Customer Advisory Board (CAB), also known as a Customer Advisory Council (CAC), consists of your most important customers who meet on an ongoing basis to discuss industry trends and offer guidance and insights on products and services to the host company. What are...
Customer Advisory Board Topics
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