Ignite Advisory Group Blog
CAB Agenda and Member Interview FAQs
During our webinars for customer advisory board (CAB) managers, we love learning about the issues they may be challenged with in running their own CAB programs. Through submitted questions, we gather insights into their struggles, where they are facing roadblocks or...
CAB Member Engagement: How to Enable Members to Learn from Each Other
During our recent customer advisory board (CAB) webinar focused on addressing top questions and challenges, the topic of CAB members learning from each other came up. A webinar participant commented that this aspect was a top benefit for meeting participants. And I...
Keeping Customer Advisory Board Momentum Going Through Interim Conference Calls
After your company has hosted your initial (or recent) customer advisory board (CAB) meeting and followed up by sending the important meeting materials to members, you may be thinking that your program is FINALLY completed. These accomplishments are significant, no...
Online Customer Advisory Board Meetings with No PowerPoint: What to Do Instead
In these days of ever-shrinking attention spans, less tolerance for sales messaging and overscheduled professionals, the era of long PowerPoint presentations may be coming to an end. Indeed, PowerPoint is designed for one-way presentations to an audience (not unlike a...
Five Ways Customer Advisory Boards Differ from User Groups
Sometimes during our webinars we are asked where user groups stand in relation to customer advisory boards (CABs). It can be understandable where perceived overlap may occur in the minds of marketers. The differences, as you might expect from our perspective, are...
Managing Multiple Customer Advisory Boards: Five Tips for Companies and Customer Marketers
We sometimes talk to customer marketing professionals – especially those working for large companies – who tell us their firms operate multiple customer advisory boards (CABs). These CABs are often focused around different products, industries, participants, regions...
Customer Advisory Board Topics
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