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3 Customer Advisory Board Pitfalls if Not Properly Trained

by Kevin Levi | Jul 28, 2014 | Blog, CAB Training

A customer advisory board and/or partner advisory board can provide a cadre of benefits to your organization, but this is only true if your board is launched and managed correctly. If it is not run properly, however, there are just about as many pitfalls that can come...

The 3 Types of Customer / Partner Advisory Boards

by Kevin Levi | Jul 7, 2014 | Blog, Strategy & Design

Customer and partner advisory boards provide significant value to both the host company and the members.  This value, however, can look very different from board to board.  The main reason for this is that there are several different types of boards, each of which has...

Justifying an Advisory Board to Management

by Kevin Levi | May 29, 2014 | Blog, Strategy & Design

Although the benefits an advisory board can bring to an organization are many, there is always a business justification phase one must go through with senior management to gain the necessary budget and approval to form and run such a board.  This process can be...

5 Tips for Running a World Class Advisory Board

by Kevin Levi | May 7, 2014 | Blog, Customer Advisory Board Best Practices

A customer Advisory Board (CAB) provides your organization with substantial value in a lot of areas, including business direction, product/service guidance, closer customer relationships and even sales traction.  These very important and high-visibility initiatives,...

Tips for Recruiting Customer Advisory Board Members

by Kevin Levi | Sep 8, 2013 | Blog, Member Recruitment

The lifeblood of your customer advisory board is the group of strategic customers you have sitting on it. Therefore, it is imperative you have a sound strategy for bringing the best customers onto your board. By “best” I don’t necessarily mean the...
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