How to Create a Customer Advisory Board Charter
The customer advisory board charter is the most important foundational document that will guide your customer advisory council. The charter lays out (in writing) the board’s mission and objectives for clarity, internal alignment and buy-in with your executive team. The client advisory board charter also serves as an external facing overview document for CAB members, and describes the benefits they’ll receive and what (exactly) they’re committing to: number of planned meetings, their expected tenure, etc. This information is critical in recruiting them to join the board. Read more to find out the details that go into a charter.