How do you promote your Customer Advisory Board (CAB) or Partner Advisory Board (PAB)?

After months of aligning your advisory board to corporate strategic goals, gaining internal executive buy-in, designing and planning the board, and implementing the board, you want the advisory board program to continue and succeed after the face-to-face meeting.

Maintaining the board in between face-to-face meetings requires year-round, ongoing engagement from both advisory board members and key internal stakeholders.

Part of maintaining the momentum of a board is showcasing the board internally and externally.  Below is a list of top ways to promote your client advisory board externally (with some examples from the web) and gain traction for its ongoing growth.

1. Write a corporate blog post about your Customer Advisory Board.

2. Issue a press release about your Customer Advisory Council.

Here are a few examples of recent customer advisory council press releases issued by B2B companies:

3. Leverage host company stakeholders/ employees to share on social media

Alison Lutjemeier, Sr. Manager, Customer Advisory Board, Adobe, shared photos on twitter of an Adobe Customer Advisory Board meeting taking place in Sydney, Australia:

Dev Ittycheria, CEO of MongoDB shared on twitter about MongoDB’s customer advisory board meeting:

                      Alan Atkinson, VP/GM, Dell Storage, posted on twitter about their partner advisory board:                                    


Jim Crowley, Chief Relationship Officer, at Pershing, a BNY Mellon Company, wrote about their client advisory board on his LinkedIn page:

Pershing BNY Mellon Client Advisory Board

4. Add a page to your website focused on your Customer Advisory Board.

Many companies highlight and promote their customer advisory boards or partner advisory boards via a dedicated website or page on their website. Here are some examples:

5. Get a mention of your Customer Advisory Council in an industry article.

  • In this InsideBIGDATA interview, the Hortonworks Senior Director, Global Project Marketing mentions use case feedback from their customer advisory council.
  • In another interview at Asian Legal Business, the President of Lexmundi mentions their client advisory council.
  • This Channel Futures article about a new Keminario program includes a quote from Keminario’s Vice President of Global Marketing about their partner advisory council.
  • This article about the SAP Partner Advisory Board appears at the Economic Times CIO.

How are you gaining visibility for you advisory board?

Ignite Advisory Group is the leading global authority on Customer Advisory Boards and Customer-Led Boards. Ignite’s proven methodology for managing and evolving Customer Advisory Boards includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. To learn more about Ignite, visit our website, read our blogs, and follow us on LinkedIn. To find out how your company can benefit from Ignite’s CAB methodology and process, contact us today.

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