Overview of a Partner Advisory Board
A Partner Advisory Board consists of senior leadership from partner organizations (e.g. resellers, distributors, alliances, etc.) who work with your leadership team to address industry challenges and guide vision and strategy. A Partner Advisory Board offers a highly proven strategic approach to engaging senior decision makers at your channel partner organizations. When properly designed and executed, companies can increase partner retention, increase sales opportunities and nurture partner loyalty by fostering relationships between your senior management team and your partners’ senior management teams.
Your channel partners have unique insights into your business, market, end-user customers, competitors and your own organization. A Partner Advisory Board enables you to access valuable feedback and knowledge from channel partners. Together with channel partners, you can turn their business insight into powerful strategic impact for your company.
Structure Partner Advisory Boards around common interests
A successful Partner Advisory Board brings C-level executives from 10 to 20 of your top partner organizations together into an active and lively strategic discussion community. The key to Ignite Advisory Group’s innovative and successful approach is structuring Partner Advisory Boards around common interests and concerns — so your channel partners derive as much benefit from participation as you do.
Benefits of a Partner Advisory Board
The value of a Partner Advisory Board can be seen across many departments and functional areas, including strategy, sales, marketing, solutions and customer satisfaction.
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An effective Partner Advisory Board impacts strategic direction
A poorly-conceived, one-way Partner Advisory Board can easily degrade into a self-serving sales showcase that merely irritates channel partners. An effective Partner Advisory Board treats channel partners as true strategic advisors that will help steer your company’s go-to-market strategy.
Contact us today to discuss how we can help you to create a value-driven Partner Advisory Board.