New York and SAN DIEGO, August 8, 2013 – Ignite Advisory Group, the industry’s number one provider of customer advisory board services and serving many of the Fortune 500, today announced the most comprehensive and innovative Customer Advisory Board Manager Certification Program in the country, which empowers professionals with the knowledge, skill and expertise necessary to thrive at designing and managing a world-class customer advisory board.  Upon certification, participants will be experts in creating and advancing highly successful customer advisory boards (CABs) and customer advisory councils, thereby enabling their executives to deepen the relationships with their key clients while engaging c-suite executives at the company’s most strategic customer organizations on a sustainable and meaningful dialogue.

The Ignite CAB Manager Certification Program includes interactive exercises and case studies as well as 100+ work flows, charts, diagrams and models.  Attendees will learn the secrets to success in forming and running a customer advisory board, which Ignite gleaned from successfully running hundreds of global advisory boards with many Fortune 500 (and smaller) companies.

The program will cover the following specific topics, and much more:

  • How to apply strategic thinking in creating the best CAB framework
  • Proven CAB methodologies and best practices
  • CAB success factors
  • Successful executive customer engagement and internal executive alignment
  • Effectiverecruitmentstrategies
  • Member engagement strategies that work
  • CAB meeting management and facilitation

Commenting on this innovative offering, Eyal Danon, President and CEO of Ignite said: “We are responding to a market need by customer advisory board practitioners that up until now did not have an opportunity to gain a comprehensive and proven methodology and process for designing and running world class customer advisory boards.  I am confident that this certification program will advance the professionalism of customer advisory board practitioners. The CAB Manager Certification program will be held on November 19-20, 2013 in San Diego, California.  Registration information can be found at HERE.

About Ignite Advisory Group

Ignite Advisory Group helps leading organizations design and manage world-class customer advisory boards and advisory councils. The company serves a broad range of customers, including Dell, Xerox,  Adobe, Aetna, Qualcomm,,  Iron Mountain, Equifax, Arbor Networks, Neustar, Thomson Reuters and more.  Core offerings include complete project management, workshops, customer advisory board software platform and other professional services related to customer advisory boards. Learn more about Ignite Advisory Group at

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