A Customer Advisory Board provides significant benefits across the enterprise, reaching many key internal stakeholders and departments.

Read this eBook to learn who in your organization will benefit from a customer advisory board.

In this ebook you will learn specifically who in the company benefits from customer advisory boards and exactly how they benefit.



The top 5 key stakeholders and benefits include:

  • Executive Team:
    Strategic direction and more

  • Product Management:
    Product direction and more

  • Product Marketing:
    Industry direction and more

  • Marketing:
    Testimonials, thought leadership and more

  • Sales:
    Expanded sales opportunities, new deals and more

The Leading Customer Advisory Board Consultancy Serving Top B2B Companies

About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on helping B2B companies engage with executives at key accounts through high-impact customer and partner advisory board programs. The firm’s comprehensive solutions include a full range of customer and partner advisory board services, from complete outsourced management, assessment and benchmarking, on-site and hosted training to program mentorship. Ignite counts Dell, Cisco, Xerox, Qualcomm, Adobe, Iron Mountain, Equifax, Oracle, Rackspace, Arbor Networks, Brocade Networks, EMC and many others as customers. Call us at 888-667-7027. Contact us at https://www.igniteag.com/contact/ or [email protected].
 

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Some Words From Our Customers

  • Working under tight deadlines and with multiple Dell stakeholders Ignite Advisory Group delivered a best in class Customer Advisory Board experience for the President’s Advisory Board members and Dell.

    Joanne Moretti, VP & Global Head Software Marketing
    -Dell Software

  • My experience as a member of the Iron Mountain Advisory Board is that the Ignite Advisory Group team is adept at capturing the important insights and guiding a team of executives in the creation of powerful action plans, resulting in an extremely well-constructed, highly-developed engagement.

    Ellen Roer, Executive Director, Procurement & Corporate 
    -UBS

  • The Customer Advisory Board went extremely well. Most customers told me that it was the best Customer Advisory Board of their professional life, period.

    Jacques Conand, Product Director, IT Service Management 
    -Hewlett-Packard

  • Ignite Advisory Group is doing a fantastic job of managing our Customer Advisory Boards.

    John Sarto, Senior Vice President, Business and Product Development
    -QUALCOMM

  • We are thrilled with the Customer Advisory Board guide that Ignite Advisory Group has created to help deepen the relationships between our producers and their top clients.

    Kristin Massa, Director of Marketing
    -The Principal Financial Group®