WEBINAR Inside the Autodesk CAB Program – Taking Executive Advisory Boards to the Next Level
As B2B marketers, we know the power of a Customer Advisory Board (CAB) in driving account expansion, deepening customer relationships, and fostering strong advocates. In this session, we’ll explore the key elements of a top-tier CAB program, with a look inside Autodesk’s Executive Advisory Boards.
Join Elena Lelchuk and Michaela Alexander of Autodesk who will share their approach to creating an impactful and customer-centric advisory board program experience. They will also talk about how to leverage customer feedback and proactively nurture customer advocates.
Topic we’ll cover:
→ Overview of the Autodesk program and meeting cadence
→ Identifying the best executive sponsor for your CAB
→ Gaining internal buy-in from your executive team
→ Defining success metrics for your CAB
→ Leveraging your CAB for customer advocacy
→ Maximizing the value of CAB insights and feedback
Whether you’re launching a new advisory board or enhancing an existing one, you’ll gain valuable insights to take your program to the next level.
Webinar details
- Title: Inside the Autodesk CAB Program – Taking Executive Advisory Boards to the Next Level
- Date and time: Wednesday, June 18th at 2 PM ET // 11 AM PT
- Duration: 60 minutes
- Featured speakers: Elena Lelchuk, Senior Customer Experience Manager, Executive Engagements & Content Strategy, Autodesk and
Michaela Alexander, Senior Manager, Customer Advocacy & Engagement, Autodesk
About Autodesk
The world’s designers, engineers, builders, and creators trust Autodesk to help them design and make anything. From the buildings we live and work in, to the cars we drive and the bridges we drive over. From the products we use and rely on, to the movies and games that inspire us. Autodesk’s Design and Make Platform unlocks the power of data to accelerate insights and automate processes, empowering our customers with the technology to create the world around us and deliver better outcomes for their business and the planet. For more information, visit autodesk.com or follow @autodesk. #MakeAnything