RAs a B2B marketing leader, you understand the value of a strategic customer advisory board (CAB). But how confident are you that the CAB meetings will go well? Will it uncover priceless insights for your corporate, product and service strategies?

Without the right strategy and structure, many CABs turn out to be another expensive get-together. What could go wrong? A lot. A poorly run CAB can do more harm than good—even damaging relationships with your best customers.

A successful advisory board starts with a powerful strategy and design. In this workshop, you’ll learn how to create a winning strategy and design for your advisory board. And how to gain internal alignment to launch your advisory board. We’ll talk about how to create an effective CAB charter.

Are you tasked with redesigning an advisory board? How will you evolve and adapt your advisory board as your customers’ or business needs change? We’ll also share tips to revamp your advisory board and maximize its business impact.

What you will learn:

• How to determine the objectives and success metrics for your advisory board.
• The key elements you need for effective CAB design
• What to include in your advisory board charter.
• Why redesign your advisory board.