WEBINAR Inside Atlassian’s CAB Program: Creating Meaningful, Customer-Centric Experiences

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Atlassian has built a world-class Customer Advisory Board (CAB) program. Their CABs fosters deep customer relationships and delivers valuable business impact.

Join Amy Sulpizio, Senior Manager of Customer Engagement, as she shares how Atlassian’s CAB program has evolved and the key strategies behind its success.

Find out how they engage their executive-level customers and decision-makers in meaningful discussions. Learn what makes the Atlassian CAB program unique.

Whether you’re looking to refine your CAB program or launch one, you’ll gain actionable insights from Atlassian’s approach.

Topics we’ll cover:
– The evolution of the Atlassian CAB program and its structure today
– Why founder involvement is key to success
– The importance of having strong facilitators and program managers
– How Atlassian effectively runs hybrid CAB meetings
– Strategies for delivering a standout customer experience
– Results and business impact from their CAB program

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