Iron Mountain to Speak During Comprehensive Program Taking Place at the Silicon Valley Capital Club in San Jose June 16-17 

SAN DIEGO – Feb. 3, 2015Ignite Advisory Group, the leading consultancy in the world focused exclusively on helping companies manage and optimize their customer and partner advisory board programs, today announced the date and location of its next Customer Advisory Board (CAB) Manager Training event, which will take place June 16-17 in San Jose at the Silicon Valley Capital Club. The 2-day program enables CAB managers to successfully design, manage and optimize a world-class customer or partner advisory council. The comprehensive, interactive program offers the industry’s only CAB Manager training curriculum.

“We’re pleased to bring our successful CAB Manager Training event to the Bay Area, where many of our tech clients are headquartered,” said Eyal Danon, President and Founder of Ignite Advisory Group. “We receive strong interest and demand from the marketplace for this training, as properly managed customer and partner advisory programs continue to prove their high value to the companies that successfully leverage them to engage with key executives from their best customers.”

Past attendees represent companies including Adobe, Aetna, Akamai Technologies, Charles Schwab, Cisco, Dell, Ellie Mae, eLoyalty, EMC, Equifax, Fiserv, Hewlett Packard, GE Software, HID Global, Intel, Iron Mountain, Oracle, PNC Bank, Rackspace Hosting, Renaissance Learning, Siemens, Symantec, U.S. Bank, Verizon, VMware, Xerox and many more.

The event will also feature guest speaker David Coates, Manager, Customer Marketing, Iron Mountain, who will convey his experience and advice for overcoming various CAB challenges. “Over the last few years, our Customer Advisory Board program has become a strategic element in the way we engage with some of our largest customers to help shape our thought leadership, think about product development and ultimately run our business,’” said Coates. “I can personally attest to the value the CAB Manager Training provides for advisory council practitioners. The ability for attendees to share common roadblocks and describe how they overcame them is one of the best aspects of the overall event.”

Each attendee receives a detailed CAB Manager Training program manual describing proven best practices, including templates and work flows. Ignite Advisory Group has developed the program from working with hundreds of global customer advisory boards with Fortune 500 and smaller companies.

Topics covered in the CAB Manager Training program include:

  • Customer advisory board definitions, council types and benefits
  • Setting the right strategic objectives
  • Creating relevant ROI metrics
  • Managing member recruitment
  • Establishing an ongoing communication infrastructure
  • Creating an agenda and preparing for the meeting,
  • Effective facilitation tactics
  • Optimizing program performance

“We receive very positive feedback from those who attend the training, and attendees are often referred by colleagues who’ve attended previously. Participants appreciate the proven, real-world content and interactive discussions with each other, guest speakers and our company,” added Danon. “The CAB Manager Training program provides a complete blueprint for running a successful customer or partner advisory board, whether you are thinking about creating a new program or already have one you’re looking to improve.”

Ignite’s CAB Manager Training program will be held on June 16-17 in San Jose at the Silicon Valley Capital Club. Seating is limited. Registration information can be found at HERE.

About Ignite Advisory Group
Ignite Advisory Group is the world’s leading consultancy focused exclusively on helping B2B companies engage with executives at key accounts through high-impact customer and partner advisory board programs. The firm’s comprehensive solutions include a full range of customer and partner advisory board services, from complete outsourced management, assessment and benchmarking, on-site and hosted training to program mentorship. Ignite counts Dell, Cisco, Xerox, Qualcomm, Adobe, Iron Mountain, Equifax, Oracle, Rackspace, Arbor Networks, Brocade Networks, EMC and many others as customers. For more information, visit or call 888-667-7027.


Media Contact:
Rob Jensen
VP, Marketing
Ignite Advisory Group

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