NEW JERSEY – March 27, 2018 – Ignite Advisory Group, the leading consultancy in the world focused on helping companies manage and optimize their customer advisory board (CAB) and client engagement programs, today announced it has launched a new research project intended to measure the most popular and successful methods B2B marketers employ to engage with – and generate feedback from – their customers.
The survey inquires into the various customer engagement methods marketers leverage, such as customer reference programs, user groups, conferences, net promoter scoring and customer advisory board programs, as well as which methods provide the most value and those which they envision expanding in the near future. The survey results will provide an excellent opportunity for marketers to benchmark where their colleagues from other companies are succeeding with their customer engagement programs.
“Marketers all over the world use various mediums to gather input and insights from their customers, and there has always been dissenting opinions as to which methods yield the best results,” said Eyal Danon, President and Founder of Ignite Advisory Group, the survey’s sponsor. “This survey is intended to provide some conclusive data from marketers working directly within customer engagement as to the methods they find the most valuable, how such programs are staffed and the metrics behind measuring their success.”
The survey is open now to any and all professionals who manage or oversee myriad customer engagement programs. The link to participate in the short survey is available here: https://bit.ly/survey-ignite. The results of the research will be published upon its completion early this summer and made available at no charge to all those who participate.
About Ignite Advisory Group
Ignite Advisory Group is the world’s leading consultancy focused on helping B2B companies engage with executives at key accounts through high-impact customer and partner advisory board programs. The firm’s comprehensive solutions include a full range of customer and partner advisory board services, from complete outsourced management, assessment and benchmarking, on-site and hosted training to program mentorship. Ignite counts Dell, Cisco, Xerox, Qualcomm, Adobe, Iron Mountain, Equifax, Oracle, Rackspace, Arbor Networks, Brocade Networks, EMC and many others as customers. For more information, visit www.igniteag.com or call 888-667-7027.
Ignite Advisory Group