Collecting Product Input Through A Well-Managed Customer Advisory Board Program

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Watch our FREE On-Demand Webinar Now: Collecting product input through a well-managed customer advisory board program.


A customer advisory board (CAB) is the ideal method for validating corporate strategies, gathering input to product development, and deepening relationships with key clients.

Watch this insightful and educational webinar with Eyal Danon, founder of Ignite Advisory Group, and Gavin Nathan, founder of, to learn the essential elements in creating and managing a world-class CAB program, including:

- Company and members benefits of a well-managed CAB program
- Key challenges in designing and running a CAB
- Creating an impactful CAB program

Goals of this webinar include:
- Understand how CABs can be used to effectively gather customer input into product development roadmaps
- Learn various methods to collect and prioritize customer desired product features and functions
- Learn best practices for turning collected input into a robust action plan

A little bit about us:

Ignite Advisory Group is the world's leading consultancy focused on customer and partner advisory boards. We've developed advisory board best practices from facilitating and managing over 200 advisory boards. Our solutions include a full range of customer and partner advisory board services, from complete outsourced management, assessment and benchmarking, on-site and hosted training to program mentorship. Ignite counts Dell, Cisco, Xerox, Qualcomm, Adobe, Iron Mountain, Arbor Networks, Brocade Networks and many others as customers. Contact us at 888-667-7027

or and visit our blog at

What others are saying about us:
“Stronger customer relationships from CAB programs is not limited to revenue and retention. Ryder was asked to participate in a member-led industry forum – the only carrier firm to be asked. We see a direct link in how CAB showcases our thought leadership by tackling industry issues that are relevant to members’ businesses.”
Samuel Johnson, VP, Global Marketing, Ryder
“Working under tight deadlines and with multiple Dell stakeholders Ignite Advisory Group delivered a best in class Customer Advisory Board experience for the President’s Advisory Board members and Dell.” Joanne Moretti, VP & Global Head Software Marketing, Dell Software
“Running 11 global boards with 200 members is a daunting task. Ignite AG’s outcome based methodologies and extensive best practices give us a dynamic blueprint for Customer Advisory Board success.”
Alison Lutjemeier, Sr. Manager, Customer Advisory Board, Adobe Systems, Digital Marketing BU

FREE ON-DEMAND WEBINAR - Collecting Product Input Through A Well-Managed Customer Advisory Board