WEBINAR Inside the Holman CAB: Turning Customer Voice into Strategic Direction

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Holman’s Fleet and Mobility Client Advisory Board (CAB) is built on a simple principle: listen first — and act on what you hear.

As part of Holman’s broader foundation of customer listening and engagement, the CAB serves as a forum where senior fleet leaders provide strategic counsel on the direction of Holman’s solutions, services, and long-term priorities.

In this live session, Denise Wildish, Senior Vice President, Customer Experience and Transformation, and Peter Nogalo, Industry Relations Manager, Holman will share how their CAB functions as a true advisory community — and why executive commitment and follow-through are essential.

What we’ll cover:

• Visible executive presence that signals commitment, and why Holman’s executives consistently say the CAB delivers some of the most valuable insight they receive
• How the CAB fits into a broader customer listening strategy
• Meeting agenda design that prioritizes customer voice, ensuring discussions are truly advisory
• Disciplined, closed-loop follow-up that builds credibility: CAB input is acted on, communicated back to members, and drives internal alignments

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