WEBINAR Inside F5’s Executive CAB: Shaping Strategy Through Customer Insight

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What does it take to run a high-impact Executive Customer Advisory Board in today’s fast-changing tech and cybersecurity landscape?

Join us for a live session with Pascale Royal and Isabelle Hyatt of F5. They will share the evolution and structure of F5’s Executive CAB (ECAB) — and how the program uncovers critical customer insights and influences strategic direction.

We’ll explore how ECAB insights are shaping F5’s approach to key trends — from API security in AI, quantum computing readiness, infrastructure modernization, and AI governance — and how the CAB continues to evolve to meet customer needs and support business priorities.

Topics we’ll cover:

• How F5 evolved its ECAB program to become a customer strategy and feedback engine
• Executive sponsorship and team roles: how the program drives internal alignment
• Where the CAB fits within F5’s broader customer engagement strategy
• Engaging ECAB members before, during, and after meetings to foster strong relationships
• The importance of structured post-meeting follow-up – including internal action tracking, reporting, and onsite ECAB member surveys
• Highlights from F5’s June 2025 ECAB meeting – and how the team tracks and communicates business impact

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