Tatiana Falconi
VP Marketing & Client Success
Tatiana Falconi is a strategic marketing professional with more than 12 years of customer advocacy and marketing experience. Prior to Ignite Advisory Group, Tatiana served as Director of Marketing for Deltathree, a leading VoIP service provider (NASDAQ: DDDC). Tatiana managed all aspects of customer marketing, including market research and voice of the customer initiatives. Prior to Deltathree, Tatiana served as a Marketing Research Manager for the Institutional Investor Research Group in New York, overseeing the Equity Research market and high-value customer programs.
Tatiana has worked on customer advisory programs for multiple companies, from Fortune 500 to high-growth professional services firms. Tatiana holds a B.S. degree in modern languages (cum laude) from Georgetown University in Washington, D.C.
In Tatiana’s Words
Read the video transcript
Hi, I’m Tatiana Falconi, VP Marketing at Ignite Advisory Group. I focus on expanding the awareness of Ignite in the market as experts in designing, creating, and managing customer advisory boards for global B2B companies.
What I like about customer advisory boards are that they’re a unique program and approach that brings together the company’s most important customers to provide guidance and feedback to the host company. When advisory boards are managed well, the host company benefits and grows. And the company truly listens to their customers and makes impactful decisions based on the customer’s feedback. And deepening relationships with key customers is invaluable in the short and long term.
At Ignite, we provide best practices and methodologies to enable companies to maximize the impact from their advisory boards. I find it exciting to witness the many companies who are industry leaders take up the journey with us and see results.