Nancy Trachtenbarg
Senior Consultant & Facilitator
Nancy Trachtenbarg is a strategic marketing professional with a wealth of knowledge and experience in leading high-profile customer engagement programs. As a senior consultant and facilitator, she is responsible for designing, managing and facilitating Customer Advisory Boards for Ignite clients across many industries.
Prior to Ignite Advisory Group, she led Customer Advisory Boards for AT&T. In that role, Nancy was responsible for managing and facilitating Customer Advisory Board Programs for strategic/C-Level executives from Fortune 1000 companies. She possesses significant expertise in building world-class executive, global and vertical Customer Advisory Boards.
Over the course of her career, she has specialized in voice of the customer and integrated marketing programs. Additionally, she has extensive experience as a product manager of software technology solutions.
She holds an Executive MBA from Rutgers University and a BA from the University of Maryland. Nancy currently resides in Wayne, PA.
In Nancy’s Words
Read the video transcript
Hi, I’m Nancy Trachtenbarg, Senior Consultant and Facilitator at Ignite Advisory Group, where I support our clients in designing and managing their advisory boards. I love sharing my passion for the power of advisory boards and seeing the high level of enthusiasm with executive stakeholders following successful CAB meetings.
My clients often ask me about the keys to success. While there are so many best practices that contribute to CAB effectiveness, I like to emphasize one point that I think brings it all home. And that is the host company demonstrating to the board that they’re listening and acting on their feedback. Successful CABs continually reinforce the impact the member feedback is having on the host company’s business. Helping clients implement CAB best practices is what I do every day at Ignite Advisory Group.