Eyal Danon
President and Founder
Eyal Danon is responsible for Ignite’s unique approach to Customer Advisory Councils. A former Chief Marketing Officer for privately held and publicly traded software companies, Eyal has worked with innovative companies that experienced dramatic growth amid changing business environments. A recognized expert on customer advocacy, Eyal has appeared on CNN Headline News, CNBC, Forbes, Fortune, Wall Street Journal, and Business Week. Earlier in his career, Eyal worked as a leadership development expert for InterContinental Hotels & Resorts in Europe, where he honed his facilitation skills in a fast-paced and dynamic global environment.
Eyal received a Bachelor of Science in Hospitality Management (cum laude) from Florida International University in Miami, Florida, as well as an MBA from Boston University, and is a graduate of Columbia University’s Business School Executive Leadership Program.
In Eyal’s Words
Read the video transcript
Hi, I’m Eyal Danon, the founder of Ignite Advisory Group. Back in 2007, I was the Chief Marketing Officer of a large tech company, and I created the customer advisory board for that company. It was successful, but it wasn’t as successful as I thought it could be. I looked around and couldn’t find any resources. I couldn’t find a consulting company that could help me make that advisory board better. Hence the creation of Ignite Advisory Group. All these years later, we’re fortunate to work with hundreds of leading companies, including 30% of the Fortune 500.
Many of the best practices in the advisory board industry come from Ignite, such as the 80/20 rule, meaning that your clients, the members, should speak 80% of the time and your executives only 20% of the time; the 2-to-1 attendance ratio; the difference between a session leader and a presenter; and many other best practices. I’m very proud of our process and methodology to design, run, manage, and optimize an advisory board. It’s been tested in the field hundreds of times, and we keep improving it with every new engagement.
I’d like to thank our loyal clients and the Ignite team that make it happen every single day. Thank you.