Catherine Gibson
Senior Consultant & Facilitator
Catherine Gibson is a strategic marketing professional, with extensive experience in the tech industry. Catherine spent over 20 years at AT&T Business, where she led the Global Customer Advisory Councils Program covering networking, cloud, cyber security, IoT, and collaboration, as well as leading Enterprise Industry Events and Executive Forums. Prior to Ignite, Catherine was the marketing lead for BT in the Americas, a VP of Events for a global telecom industry association and head of Service Provider Marketing for key accounts at Riverbed Technology. Catherine earned a BA in International Affairs from Lewis & Clark College and an MBA in Finance from Vanderbilt University.
In Catherine’s Words
Read the video transcript
Hi, my name is Catherine Gibson and I’m a Senior Consultant and Facilitator with Ignite Advisory Group. I’ve been working in managing and running effective customer advisory board programs for dozens of years, both in-house with a Fortune 50 company, and now with Ignite.
And I’m a passionate believer in the value that these will bring to your company because it’s important to your company’s ongoing success that you understand what your customers need from you, where they’re headed strategically, and what sort of products and services and sound experience that they require themselves to be successful. So paraphrasing Wayne Gretzky, you need to understand where they are shooting the puck towards so that you can be there to meet them. And continue supporting them on their ongoing journey. Thank you.