Webinar On Demand: Essentials in Creating and Managing a Successful Customer Advisory Board Program with ADOBE and IGNITE

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Watch Now: Essentials in Creating and Managing a Successful Customer Advisory Board Program

Watch this recorded webinar to learn Customer Advisory Board tips, best practices and tools from Alison Lutjemeier, Sr. Manager, Customer Advisory Board, Adobe and Gavin Nathan, Senior Consultant and Partner, Ignite Advisory Group.

A customer advisory board (CAB) is the ideal method for validating corporate strategies, gathering input to product development, and deepening relationships with key customers. But to be effective, a CAB program must be properly established, resourced and managed, or the initiative can do more harm than good.

Watch this insightful and educational webinar to learn the essential elements of creating and managing a world class CAB program, including:
  • Key challenges in designing and running a CAB
  • Effectively targeting, recruiting and onboarding members
  • Building mutually beneficial meeting content
  • Running effective in-person and remote meetings
  • Turning meeting insights into action
  • Sustaining board momentum between meetings
  • Managing multiple CAB initiatives
  • Measuring program ROI

A little bit about us.

Ignite Advisory Group is the world's leading consultancy focused on customer and partner advisory boards. We've developed advisory board best practices from facilitating and managing over 200 advisory boards. Our solutions include a full range of customer and partner advisory board services, from complete outsourced management, assessment and benchmarking, on-site and hosted training to program mentorship. Ignite counts Dell, Cisco, Xerox, Qualcomm, Adobe, Iron Mountain, Arbor Networks, Brocade Networks and many others as customers. Contact us at 858-829-0381 or  https://www.igniteag.com/contact/ and visit our blog at http://www.igniteag.com/blog/.


“Stronger customer relationships from CAB programs is not limited to revenue and retention. Ryder was asked to participate in a member-led industry forum – the only carrier firm to be asked. We see a direct link in how CAB showcases our thought leadership by tackling industry issues that are relevant to members’ businesses.” Samuel Johnson, VP, Global Marketing, Ryder

“Working under tight deadlines and with multiple Dell stakeholders Ignite Advisory Group delivered a best in class Customer Advisory Board experience for the President’s Advisory Board members and Dell.” Joanne Moretti, VP & Global Head Software Marketing, Dell Software

“Ignite Advisory Group did an excellent job of assessing our Partner Marketing Council program, and providing outstanding recommendations for us to improve and streamline our initiative to deliver much more value going forward." Elizabeth O’Neill, Global Partner Marketing Programs Manager, Cisco

WATCH WEBINAR - Creating And Managing A Succesful Customer Advisory Board