Your CAB Business Case Template is ready
Use it to show leadership how a Customer Advisory Board can drive revenue, retention and product direction.
Heads up: the template is a Google Slides file. Once it opens, click File → Make a copy to save your own editable version.
How to use your template
1. Make your copy
Open the template and choose File → Make a copy so you can edit it in your own Google Drive.
2. Add your details
Fill in your business objectives, target accounts, budget and the outcomes you expect from the board.
3. Present to stakeholders
Use the finished deck to win executive buy-in and funding for your CAB program.
What a well-run CAB can deliver
Results companies have shared at Ignite webinars and CAB industry conferences.
10
multi-million-dollar deals closed by Adobe in the first three weeks after a board-driven product change
64%
of Wolters Kluwer Health CAB accounts bought the enhanced product version, vs. 18% of non-CAB accounts — over $1M in upsells
5+
products Ryder developed directly from CAB guidance
Want a second set of eyes on your business case? Talk to an Ignite CAB expert.
