WEBINAR The U.S. Bank CAB Evolution: 10 Years of Customer Engagement, Innovation, and Value

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Sustaining a world-class Customer Advisory Board takes more than great meetings — it takes executive commitment, strategy, and consistency.

Join Bradley Matthews, SVP, Head of Digital Payments Innovation, U.S. Bank for a behind-the-scenes look at how they built and sustained a strategic advisory board – still going strong 10 years later.
U.S. Bank’s CABs continue to influence product innovation, deepen customer relationships, and deliver measurable value.

From aligning internal teams to acting on customer-driven insights for new product development, Bradley will share what it looks like to lead a high-value CAB program with staying power.

Speaking from the perspective of the CAB executive sponsor, he’ll expand on the pivotal role of executive involvement in maintaining long-term engagement and driving strategic outcomes.

Topics we’ll cover:

• CAB Evolution – How the CAB program was launched and how it continues to adapt to meeting business and customer needs
• CAB Membership – Recruiting and retaining the right mix of strategic customer voices
• Meeting Engagement – Strategies for keeping members engaged through interactive formats like “Rapid Fire” ideation sessions, fintech showcases, breakout sessions, and ongoing follow-up on key topics
• Agenda Design – Approaches to building compelling, customer-driven meeting agendas that spark meaningful dialogue and actionable insight
• Product Strategy Impact – How CAB feedback has influenced product direction, including innovations in digital payments
• Strategic Partnerships – Examples of how CAB discussions led to key collaborations with fintech startups
• CAB Success Measures – U.S. Bank’s CAB’s impact and business outcomes

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