Beginner’s Guide to Establishing a World-Class Customer Advisory Board

In this informative guide, learn the essentials to creating and managing a successful Customer Advisory Board program.

Customer Advisory Boards (CABs) convene a group of your most strategic customers to discuss issues that are important to them and to you. Well-run Customer Advisory Boards deliver value and unique customer insights you won't get from other "voice of the customer" channels.

B2B companies that do a marginal (or worse) job in establishing or managing their CAB program can do more harm than good. Get this valuable guide to set up your CAB the right way.

What we cover in this guide: Part 1 – The Big Picture, Part 2 – What Makes CABs Work, Part 3 – Devising Your CAB Strategy, and Part 4 – Designing Your CAB.

What you will learn:

  • What is a CAB & how it can help your company
  • How to ensure that the CAB is mutually beneficial to your customers and your company
  • How to figure out your CAB objectives & ROI metrics
  • Aligning your internal team
  • The key elements you need for effective CAB design

To download the Customer Advisory Board Beginner's Guide, simply fill out this form.

A little bit about Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on helping B2B companies engage with executives at key accounts through high-impact customer advisory board (CAB) and partner advisory board programs. We've helped companies like Adobe, Dell, Ryder, Amazon Web Services, Cisco, and BNY Mellon create and manage their advisory board programs.

Our comprehensive services include outsourced program management, audit & optimization, advanced facilitation, program mentorship, and much more.

Backed by hundreds of advisory engagements with leading B2B companies, our proven methodology for managing and evolving Customer Advisory Boards includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI.

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