Customer Advisory Boards (CABs) convene a group of your most strategic customers to discuss issues that are important to them and to you. Well-run Customer Advisory Boards deliver value and unique customer insights you won't get from other "voice of the customer" channels.
B2B companies that do a marginal (or worse) job in establishing or managing their CAB program can do more harm than good. Get this valuable guide to set up your CAB the right way.
What we cover in this guide: Part 1– The Big Picture, Part 2 – What Makes CABs Work, Part 3 – Devising Your CAB Strategy, and Part 4 – Designing Your CAB.
What you will learn:
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Ignite Advisory Group is the world’s leading consultancy focused exclusively on helping B2B companies engage with executives at key accounts through high-impact customer advisory board (CAB) and partner advisory board programs. We've helped companies like Adobe, Dell, Ryder, Amazon Web Services, Cisco, and BNY Mellon create and manage their advisory board programs.
Our comprehensive services include outsourced program management, audit & optimization, on-site and hosted training, advanced facilitation, program mentorship, and much more.
Backed by hundreds of advisory engagements with leading B2B companies, our proven methodology for managing and evolving Customer Advisory Boards includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI.