Ignite Advisory Group

[Webinar] VMware Advisory Board: How to Effectively Launch Your Inaugural Meeting Virtually

Kathleen Tandy, Vice President of Global Partner & Alliances Marketing, VMware

Nancy Trachtenbarg, Senior Consultant & Facilitator, Ignite Advisory Group

Watch the Recorded Webinar

Hosted by Ignite Advisory Group, Customer Advisory Board experts with 300 successful CAB engagements completed (Amazon Web Services, Dell, Ryder, US Bank, and more).


About Kathleen, Our Featured Guest Speaker:

As Vice President of Global Partner & Alliances Marketing, Kathleen leads Marketing for VMware across the Partner Ecosystem. Her responsibilities include leading the development of VMware’s Partner Marketing Strategy with Global and Regional Sales Leaders, and leading the Global Partner & Alliances Marketing Organization. Before joining VMware, Kathleen held management positions at NetApp and Hewlett-Packard. Kathleen holds degrees from Stanford University and the UCLA Anderson School of Management, and in addition to being an advocate for VMware’s partners, she is committed to being active in her local community where she serves on boards focusing on community engagement and girls’ education.

During the pandemic, companies with advisory boards had to pivot from in-person board meetings to virtual⁠—and some put a pause on their advisory board meetings altogether. Others wanted to create advisory boards and were hesitant about launching a new advisory board virtually.

Industry leader Kathleen Tandy, VMware, will share advisory board best practices and strategies for successfully launching an inaugural advisory board virtually. VMware created its Executive Partner Advisory Board in 2021 and held the inaugural meeting virtually in April 2021.

Join us for a fireside chat with VMware’s Kathleen Tandy to learn real-world tips, best practices, and lessons learned from their inaugural partner advisory board meeting. We’ll cover how VMware measures success for their advisory board, why ongoingly engaging with internal stakeholders matters, and how planning is critical, especially for member interaction on virtual meetings.

What you will learn

  • Strategies for identifying the right advisory board member profile and how to recruit & onboard them
  • VMware’s planning process leading up to the board meeting
  • How to keep internal stakeholders engaged throughout the process
  • Tips to ensure member engagement on a virtual meeting
  • The keys to successful virtual breakout sessions

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