Ignite Advisory Group

[Webinar] How to Recruit and Engage Executive Advisory Board Members During Coronavirus

Featuring Guest Speaker Ben Tao, Vice President, Corporate Marketing, Forcepoint

September 30, 2020 | 2:00 PM EST | 11:00 AM PST


Forcepoint’s Ben Tao will share best practices, strategies, and tips for advisory board recruitment and engagement based on his experience managing the Forcepoint Executive Advisory Board.

Forcepoint has successfully recruited CISOs from Fortune 500 companies to their Executive Advisory Board (EAB)—and the board has impacted Forcepoint’s strategy and product development since its inception in 2017.

About Guest Speaker Ben Tao

Ben Tao serves as Forcepoint’s Vice President of Corporate Marketing, where he is responsible for brand and creative, web marketing, global events, customer executive programs, and marketing operations. Tao brings more than 17 years of marketing, product management, and strategy experience across the enterprise hardware, software, services, and cloud segments of the IT market.

Prior to joining Forcepoint, Tao served as the VP of worldwide marketing for IBM’s $6 billion analytics business, where he was responsible for both product marketing and demand generation. In that role, he focused on revitalizing the core, on-premises database, information integration, and advanced analytics businesses, while driving new growth in the data science and machine learning segments. Tao has also held various marketing leadership roles at SolarWinds and Dell Technologies.

Tao holds a Master of Business Administration from the Kellogg School of Management and bachelor’s and master’s degrees in materials science from the Massachusetts Institute of Technology.

Tatiana Falconi, Ignite Advisory Group

Moderated by Tatiana Falconi, VP Marketing, Ignite

The backbone of any Customer Advisory Board is the board members. You need to ensure that you have the right strategic members and that they are engaged year-round. 

How do you aim high in recruiting advisory board members? How do you keep the board members engaged, especially during COVID-19 when in-person meetings have been canceled?

What you will learn

  • The ideal recruitment process 
  • Tips to manage membership throughout the year
  • How board members have impacted Forcepoint’s strategic decisions
  • Pivoting to virtual meetings for board member engagement 
  • Virtual meetings best practices—and how to effectively run breakout sessions
  • How to leverage advisory board members for thought leadership  

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