Infographic: Just How Valuable are Customer Advisory Boards (CABs)?

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How Valuable Are Customer Advisory Boards?

Learn how important a CAB can be to your success!

You will learn statistics and insights on the benefits of a CAB to your organization in terms of:

  1. Business strategy
  2. Sales
  3. Marketing
  4. Products/services
  5. Customer satisfaction

No other infographic on CABs like this exists today!

A little bit about us.

Ignite Advisory Group is the world's leading consultancy focused on customer and partner advisory boards. We've developed advisory board best practices from facilitating and managing over 200 advisory boards. Our solutions include a full range of customer and partner advisory board services, from complete outsourced management, assessment and benchmarking, on-site and hosted training to program mentorship. Ignite counts Dell, Cisco, Xerox, Qualcomm, Adobe, Iron Mountain, Arbor Networks, Brocade Networks and many others as customers. Contact us at 858-829-0381 or and visit our blog at


“Stronger customer relationships from CAB programs is not limited to revenue and retention. Ryder was asked to participate in a member-led industry forum – the only carrier firm to be asked. We see a direct link in how CAB showcases our thought leadership by tackling industry issues that are relevant to members’ businesses.” Samuel Johnson, VP, Global Marketing, Ryder

“Ignite Advisory Group has played an integral role in shaping the success of our inaugural Financial Services Customer Advisory Board meeting. Their planning methodology provided us with an invaluable framework ensuring we really explored the purpose of the advisory board and then delivered a meeting that set the tone for a sustainable and valuable long term engagement with some of our most important customers.” David Coates, Manager, Customer Programs, Iron Mountain

More testimonials:

Download Infographic - How Valuable Are Customer Advisory Boards?