Key Drivers of High Performing Customer Advisory Boards
Best practices from global B2B companies—ABB, AVI‑SPL, Forcepoint (a division of Raytheon), Ryder, UPS Capital and Wolters Kluwer—running successful CAB programs.
- The critical elements of a successful CAB and what good performance looks like
- How companies recruit the best and most strategic customers for the CAB
- Expert advice on in-person meeting best practices
- The importance of ongoing CAB engagement and how to achieve it
- How companies measure CAB impact