[Fireside Chat] How Lumen Uses Customer Advisory Boards to Drive Customer Advocacy

Lumen has created a strong customer advocacy program. And their customer advisory boards are a cornerstone of the program.

The company has mastered virtual CAB meeting engagement, and its strong program keeps members attending its CAB meetings. And the Lumen CAB program drives tangible results for the business.

Join our fireside chat with Nicolette (Nicky) Zaayman, Director CX and EX Advocacy and Communications, Lumen Technologies. She'll give her advice on how to increase engagement at CAB meetings, and describe how the CAB drives customer advocacy.

What you will learn:

The design and strategy of Lumen’s customer advisory board program
How Lumen leverages creativity to drive CAB member engagement
Why customer experience matters for a high-touch engagement
Lessons learned from launching a customer advisory board

About the Guest Speaker Nicky:

Nicolette (Nicky) Zaayman is a South African-born American marketing leader. As the Director CX and EX Advocacy and Communications for Lumen Technologies, Nicky leads customer experience and advocacy.

Nicky has three degrees in teaching (math major), psychology and gifted education with a Strategic Marketing Management certification at Harvard Business School. She has a diverse career background transitioning from teaching to psychology in South Africa, to teaching in the US, with a career change into marketing and telecommunications 16 years ago.

Prior to Lumen, she held marketing leadership positions in the Netherlands and United Kingdom for Level 3 Communications, now CenturyLink. She speaks four languages and enjoys floral arrangements, hiking and motor cycling.