IGNITE User Groups and Forums:

Loyalty. Innovation. Insights.  

What are User Groups and Forums?
User Groups are uniquely powerful tools for staying in close contact with the people who actually live and work with your products in the real world, while garnering key customer insight.

It's a strategy that the most successful technology companies use to improve everything from the product itself, to overall sales and marketing approaches.

The big advantage:
A User Group provides an environment where users can turn themselves into accomplished experts with your products.   You're creating a community of power-users and pros who become more valuable to their companies and provide invaluable customer insight to your organization. They are the in-house wizards and gurus who are called upon to solve problems and tackle business issues.

This user group creates an emotional bond to your company and product that you can't earn any other way. Your users become evangelists, promoters, and champions of your tools and technology. Within the company, throughout the business, and to their peers.

**Bonus Value**

User Groups also provide additional "sales" value that goes largely unspoken.  These are very real derivatives of the User Group mechanism. This value is two-fold:

• You gain the trust of power users within your customers' organizations; and these bonds can lead to tremendous sales references
• These bonds with members of the user group pave the way for you to access C level executives within their organizations for higher sales penetration