C-Level messaging to sell senior decision makers
IGNITE YOUR BRAND Key Messaging Program
The name of the game in today's hotly contested business environment is differentiation, or standing above the competition to make your offerings shine in comparison to your competitors. At IGNITE Advisory Group, we offer a highly proven 360-degree brand positioning program designed to identify and exploit market differentiation in your industry in order to best position your business for success.
Therefore, our goal at IGNITE is to not only provide you with platforms in which to engage senior decision makers, but we also arm you with the right messages to best communicate with them once you gain this access.
Our key message development process has been successfully executed on more than a dozen clients crossing high-tech, consumer, consulting and financial industries. This highly introspective and insightful process consists of three key steps:
- Competitive Analysis - Compare your organization to your top competitors in terms of existing positioning statements, key messages, proof points and value propositions.
- Key Insights or Ah-hahs - From the ‘apples to apples’ competitive comparison, we distill key insights or “ah-hahs” to help re-position your business or hone existing brand positioning.
- New Key Messaging Platform - Develop new positioning statement, supporting key messages, supporting proof points and customer value statements.
Your involvement in this in-depth process is minimal, other than an upfront discovery call, sharing key sales and marketing collateral materials with us and reviewing the final key messaging platform.