IGNITE Executive Events:

Visibility.  Stature.  Leadership.

What are Executive Events?
These can range from informal conferences and customer advisory board meetings, to a full-scale executive summit or executive forum that attracts C level executives in your customer organizations, your prospects, or your markets as a whole.

The permutations of executive events are almost endless.  They can be sponsored by your company, or as joint presentations between you and select customers or industry groups.  They can be built around hot industry themes, controversies and issues — or on specific technologies, business situations, or ongoing challenges in the field.

A caveat:  As powerful as an Executive Event or a customer advisory board meeting can be, staging a lackluster or ill-conceived event can work against you.  It's critical to ensure that executives leave your event feeling it was time well spent — otherwise, they won't be back, and your reputation will suffer.  Fortunately, there are ways to make sure that doesn't happen.

 

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Where Executive Events can help
IGNITE can architect your executive event to support a wide range of objectives and needs.  Depending on your goals, we can design a program to:

  • Actually close sales deals in a non-threatening feel good environment where you can pull in any and all of your key resources and personnel
  • Align your C level executives with your customers' C level executives -- face to face
  • Educate and influence key customers with your targeted key messages
  • Gain exposure and 'buzz' for a new product, a new technology or a new business model
  • Gather feedback, customer insight and reactions to industry trends, hot-button issues, prototypes or product concepts
  • Build credibility in a new market or product space, with educational and learning events
  • Court the investor community by letting customers and users talk about how your technology and products support their company operations.

The idea is to get you and your company top of mind with the most influential executives in your market — by virtue of your holding the executive event, the content and the activities engineered into it.


Getting it done right
IGNITE is especially effective at creating world-class events that accomplish many of your goals as a company, while also building necessary interest among the C level executives you want to attract.

Our holistic approach to the Executive Event can involve anything from basic planning and strategic support, to comprehensive management and staging of your event, including:

  • Providing content
  • Obtaining external speakers
  • Qualifying and engaging desirable executives
  • Planning and running the event
  • Capturing feedback, data, and input from participants
  • Leveraging the event for PR, marketing, sales, and internal purposes

 
 
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