Case Study
Software specialist Goes from selling 'software' to providing enterprise solutions
NICE Systems, Inc. provides enterprise and security analytics solutions to 85% of the Fortune 500. The company analyzes multimedia content such as web, telephony, radio and video communications to improve business performance and ensure safety and security. NICE has 24,ooo customers in a 100 countries.
The need:
While their solutions were well accepted with the operational and IT teams in contact centers and 911 emergency response centers, NICE recognized that the larger value was in delivering insights and customer intelligence across the organization, and serving as a 'dashboard' of critical business and operational metrics.
To expand beyond the contact center environment, NICE needed to engage higher level business executives who wouldn't normally have interest in contact center software and systems. At the same time, NICE needed to help the contact center management staff become more skilled in applying their solutions to the wider business needs.
The solutions:
To support NICE's overall sales and marketing effort, Eyal Danon developed two programs designed around NICE's strategy:
The NICE User Group created a highly active end users community, representing 2,500 customers and 1,000 companies worldwide. The Group fostered enthusiasm for NICE solutions by allowing users to:
